Our concepts for Vanmoof

On October 2014 we worked on some Concepts, Creative and Art Direction proposals for Vanmoof. In our eyes, Vanmoof bikes are Design items, so our first Proposal was based on History of Design and the way creators think: These Concepts appeals to certain consumers (The “Helvetica” and “Bauhaus” Concepts are created for Designers, Art Directors, Architects, people in Advertising etc) but this was exactly the twist to the Communication Strategy: We believe that when you can impress certain categories of your fans, you impress everyone through them. Our second Proposal was some word creation, based on Vanmoof’s Innovative thinking and use of technology: Frameminium (from Frame+aluminium), Lightnology (from Light+technology).